Smarthinking Inc.

Smarthinking Inc. opened in 2006 and was forged from the extensive learnings afforded to the founding Principal, Mark Natale, who worked with some of the top real estate and hospitality groups in New York City. The robust roster of Manhattan’s real estate, hotels, resorts, spas, and private clubs provided a deep understanding of the value of great storytelling and a first-hand experience in developing, implementing, and measuring brands in a highly competitive market. Natale’s early successes in developing and working with luxury brands in NYC were the inspiration for our guiding principle, THINK CRITICALLY, ACT CREATIVELY™. These four words encapsulate the agency’s mission of delivering inventive and imaginative concepts that also maximize a developer’s investment.