The Q3 2025 Shiji Global Guest Experience Benchmark reveals a narrative of resilience. Traditionally, the third quarter, coinciding with peak travel in the northern hemisphere, brings a dip in guest satisfaction as occupancy rises and rates surge. This year, however, results defied expectations.The Q3 2025 Shiji Global Guest Experience Benchmark reveals a narrative of resilience. Traditionally, the third quarter, coinciding with peak travel in the northern hemisphere, brings a dip in guest satisfaction as occupancy rises and rates surge. This year, however, results defied expectations.