As 2025 draws to a close, the Sustainable EU Tourism – Shaping the Tourism of Tomorrow programme is nearing its end. Over the past two years, the initiative has helped European destinations test new approaches to managing tourism sustainably: improving resource efficiency, engaging local communities, and strengthening resilience to climate and market pressures. While designed for destinations, many of its findings are directly relevant to hotels and other accommodation providers.As 2025 draws to a close, the Sustainable EU Tourism – Shaping the Tourism of Tomorrow programme is nearing its end. Over the past two years, the initiative has helped European destinations test new approaches to managing tourism sustainably: improving resource efficiency, engaging local communities, and strengthening resilience to climate and market pressures. While designed for destinations, many of its findings are directly relevant to hotels and other accommodation providers.
Insights and Practical Steps for Hoteliers from the Sustainable EU Tourism Programme
