Hoteliers have mastered the art of direct bookings; sophisticated marketing automation, optimized booking engines, and data-driven website design have helped shift share away from OTAs and reclaim control over the guest relationship.Hoteliers have mastered the art of direct bookings; sophisticated marketing automation, optimized booking engines, and data-driven website design have helped shift share away from OTAs and reclaim control over the guest relationship.
We fixed the transient problem. Now it’s time to fix group.
