The hospitality industry is at a crossroads. On one side are the hotels that built this industry. Independently owned properties shaped by history, family, creativity, and a genuine love of hosting people. On the other side is a fast growing wave of corporate concepts dressed up to look boutique. They are designed to feel local even though they are produced at scale. They aim to mimic the magic of independent hotels but cannot replicate the soul.The hospitality industry is at a crossroads. On one side are the hotels that built this industry. Independently owned properties shaped by history, family, creativity, and a genuine love of hosting people. On the other side is a fast growing wave of corporate concepts dressed up to look boutique. They are designed to feel local even though they are produced at scale. They aim to mimic the magic of independent hotels but cannot replicate the soul.
Independent Tuesday and the Fight for the Future of Hospitality
