Indian mithai remains widely consumed but is less visible on visual-first platforms like Instagram, influencing Gen Z preferences. Fusion desserts, however, benefit from a stronger digital appeal. The new launches seek to bridge this gap by retaining traditional flavours while modernising presentation and format, said a release issued by the company.Indian mithai remains widely consumed but is less visible on visual-first platforms like Instagram, influencing Gen Z preferences. Fusion desserts, however, benefit from a stronger digital appeal. The new launches seek to bridge this gap by retaining traditional flavours while modernising presentation and format, said a release issued by the company.
Scandalous Foods enters fusion dessert segment with new SKUs
