For decades, hotels operated like finely tuned orchestras — every section knowing its role, every department mastering its part. Sales filled the rooms. Marketing built the story. Revenue optimized the price.For decades, hotels operated like finely tuned orchestras — every section knowing its role, every department mastering its part. Sales filled the rooms. Marketing built the story. Revenue optimized the price.
Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
