In 2025, the hospitality industry experienced a more normalized operating environment. Average daily rates grew modestly while overall occupancy softened, and demand remained stable amid rising operating costs and broader economic uncertainty. Several macro-level factors shaped hotel performance during the year. The implementation of new tariffs increased the cost of construction materials, furnishings, and equipment, making new development and renovation projects more expensive. At the same time, economic uncertainty and changing global conditions, including policy and political considerations, affected international travel patterns to the United States.In 2025, the hospitality industry experienced a more normalized operating environment. Average daily rates grew modestly while overall occupancy softened, and demand remained stable amid rising operating costs and broader economic uncertainty. Several macro-level factors shaped hotel performance during the year. The implementation of new tariffs increased the cost of construction materials, furnishings, and equipment, making new development and renovation projects more expensive. At the same time, economic uncertainty and changing global conditions, including policy and political considerations, affected international travel patterns to the United States.
What’s Next for Hospitality in 2026?
