Artificial intelligence is reshaping how the tourism and hospitality industry operates and grows. Across the Middle East, AI is powering smarter, more sustainable destinations – enhancing guest experiences, improving efficiency and creating new value. This report draws on a survey of regional industry leaders to show how AI adoption is driving key opportunities, challenges and priorities for transformationArtificial intelligence is reshaping how the tourism and hospitality industry operates and grows. Across the Middle East, AI is powering smarter, more sustainable destinations – enhancing guest experiences, improving efficiency and creating new value. This report draws on a survey of regional industry leaders to show how AI adoption is driving key opportunities, challenges and priorities for transformation
PwC Report: AI at the heart of tourism and hospitality – powering personalisation, efficiency and growth
