Artificial intelligence (AI) is on every business leader’s mind at the moment, and this is no different in the hotels and tourism sectors. There is extensive research pointing to the potential productivity, financial, and operational benefits of AI, and businesses across the world are trying to capitalise on this exciting opportunity.Artificial intelligence (AI) is on every business leader’s mind at the moment, and this is no different in the hotels and tourism sectors. There is extensive research pointing to the potential productivity, financial, and operational benefits of AI, and businesses across the world are trying to capitalise on this exciting opportunity.