We’ve all observed the “outfit breakdown” trend, a fascination with the textures, layers, and provenance that make a look iconic. It inspired us to turn that same analytical lens inward, toward the objects we create. Much like a couture ensemble takes shape from concept to construction, our “From Idea to Key Card” journey unfolds through a meticulous blend of intention and craft.We’ve all observed the “outfit breakdown” trend, a fascination with the textures, layers, and provenance that make a look iconic. It inspired us to turn that same analytical lens inward, toward the objects we create. Much like a couture ensemble takes shape from concept to construction, our “From Idea to Key Card” journey unfolds through a meticulous blend of intention and craft.



