PVR INOX has sold its gourmet popcorn brand 4700BC to Marico for INR 226.8 crore. This marks the end of PVR INOX’s decade-long investment in the packaged foods sector. The sale provides a significant cash return and a healthy internal rate of return. PVR INOX stated the move is strategic, as 4700BC is not core to its cinema exhibition business.PVR INOX has sold its gourmet popcorn brand 4700BC to Marico for INR 226.8 crore. This marks the end of PVR INOX’s decade-long investment in the packaged foods sector. The sale provides a significant cash return and a healthy internal rate of return. PVR INOX stated the move is strategic, as 4700BC is not core to its cinema exhibition business.
PVR INOX exits 4700BC in INR 226.8 crore cash sale to Marico
