The American Hotel & Lodging Association (AHLA) today released its 2026 State of the Industry report, providing a data-driven look at hotel performance, operating conditions, and the sector’s outlook for the year ahead. AHLA projects improved opportunity in 2026 as major global events such as the FIFA World Cup and America250 help lift travel demand and the industry continues to invest in hiring and operations.The American Hotel & Lodging Association (AHLA) today released its 2026 State of the Industry report, providing a data-driven look at hotel performance, operating conditions, and the sector’s outlook for the year ahead. AHLA projects improved opportunity in 2026 as major global events such as the FIFA World Cup and America250 help lift travel demand and the industry continues to invest in hiring and operations.