The recent round of funding will be directed towards research and development for new products, evaluating new formats to fortify daily foods through easy use, clean and clinically proven nutrition products. The funds will also be used to deepen distribution into Tier 2 & 3 online markets and increase brand awareness in a structured and focused manner.The recent round of funding will be directed towards research and development for new products, evaluating new formats to fortify daily foods through easy use, clean and clinically proven nutrition products. The funds will also be used to deepen distribution into Tier 2 & 3 online markets and increase brand awareness in a structured and focused manner.