Growth without limits? The case of Revo Hospitality

The rise and rapid expansion of Revo HospitalityThese days, we can witness the downfall of Europe’s largest white‑label hotel operator, entering insolvency under self‑administration in January 2026. Revo Hospitality (previously known as HR Group) is a major European hotel operator founded in 2008 in Germany. It became the continent’s largest white-label/third-party operator, managing properties under both its own brands and major international chains (e.g., Hilton, Marriott, Accor, Wyndham, IHG). Its own labels cover Vagabond Club, Hyperion, Aedenlife.‑label / third‑party operator, managing properties under both its own brands and Revo Hospitality expanded from around 50 hotels in 2020 to approximately 250 hotels by 2025, operating across 12 European countries and 135 cities under a mix of its own brands and major franchise partnerships. Such growth is rapid, perhaps undeniably too rapid.The rise and rapid expansion of Revo HospitalityThese days, we can witness the downfall of Europe’s largest white‑label hotel operator, entering insolvency under self‑administration in January 2026. Revo Hospitality (previously known as HR Group) is a major European hotel operator founded in 2008 in Germany. It became the continent’s largest white-label/third-party operator, managing properties under both its own brands and major international chains (e.g., Hilton, Marriott, Accor, Wyndham, IHG). Its own labels cover Vagabond Club, Hyperion, Aedenlife.‑label / third‑party operator, managing properties under both its own brands and Revo Hospitality expanded from around 50 hotels in 2020 to approximately 250 hotels by 2025, operating across 12 European countries and 135 cities under a mix of its own brands and major franchise partnerships. Such growth is rapid, perhaps undeniably too rapid.