In a city like Barcelona, visibility is everything. That was the challenge facing InterContinental Barcelona, a luxury five-star hotel in the heart of the city’s bustling Montjuïc district. Despite its elegant spaces, high-end service, and proximity to key cultural and business hubs, the hotel needed a better way to rise above the noise and capture the attention of meeting and event planners around the globe.In a city like Barcelona, visibility is everything. That was the challenge facing InterContinental Barcelona, a luxury five-star hotel in the heart of the city’s bustling Montjuïc district. Despite its elegant spaces, high-end service, and proximity to key cultural and business hubs, the hotel needed a better way to rise above the noise and capture the attention of meeting and event planners around the globe.
Using technology to increase visibility and customer loyalty for meetings and events at a new hotel property
