Sterling launches Sterling Saryu Ayodhya, its second hotel in the city

Ayodhya has witnessed a sharp rise in visitor movement, supported by improved connectivity, upgraded infrastructure, and a renewed national focus on cultural and faith-led tourism. As pilgrimage travel scales up—with multi-generational families, senior travellers and group movement—comfort, reliability and calm have become as important as proximity. Sterling Saryu Ayodhya responds to this shift by expanding choice and capacity for travellers seeking dependable, well-run stays—especially during peak movement seasons—while keeping the experience centred on ease, care and reassurance, said a release.Ayodhya has witnessed a sharp rise in visitor movement, supported by improved connectivity, upgraded infrastructure, and a renewed national focus on cultural and faith-led tourism. As pilgrimage travel scales up—with multi-generational families, senior travellers and group movement—comfort, reliability and calm have become as important as proximity. Sterling Saryu Ayodhya responds to this shift by expanding choice and capacity for travellers seeking dependable, well-run stays—especially during peak movement seasons—while keeping the experience centred on ease, care and reassurance, said a release.