India’s food delivery market grew faster than expected in October–December, with Zomato and Swiggy surpassing 20% order value growth. Both firms are now focusing on attracting budget-conscious and health-focused customers, offering cheaper delivery and loyalty perks. Rising competitors like Rapido and Flipkart are also preparing to enter the sector.India’s food delivery market grew faster than expected in October–December, with Zomato and Swiggy surpassing 20% order value growth. Both firms are now focusing on attracting budget-conscious and health-focused customers, offering cheaper delivery and loyalty perks. Rising competitors like Rapido and Flipkart are also preparing to enter the sector.



