Google’s commission-free Universal Cart is a placement play: by owning the AI surface where travel decisions are made, Google charges for consideration rather than transactions, shifting auction dynamics against hotels and OTAs alike.Google’s commission-free Universal Cart is a placement play: by owning the AI surface where travel decisions are made, Google charges for consideration rather than transactions, shifting auction dynamics against hotels and OTAs alike.
Placement, not commission – Google built a hotel checkout it takes no cut of and, that’s exactly the point
