h2c’s 2026 global study finds AI is used at 91% of hotel chains, but only 28% have a senior-led strategy and just 13% report measurable ROI.h2c’s 2026 global study finds AI is used at 91% of hotel chains, but only 28% have a senior-led strategy and just 13% report measurable ROI.
h2c Hotel Chain Tech Report 2026: The AI Opportunity
