At the 2nd edition of ET FoodXP 2026, food creators Kuljyoti Dhingra and Priyanka Kapoor, co-founder of Dillifoodies, discussed how authenticity, creative freedom and relatable storytelling are reshaping food marketing. The conversation highlighted the growing influence of recipe content on consumer habits, the importance of sustained brand collaborations and why human-led content can create stronger connections than conventional advertising.At the 2nd edition of ET FoodXP 2026, food creators Kuljyoti Dhingra and Priyanka Kapoor, co-founder of Dillifoodies, discussed how authenticity, creative freedom and relatable storytelling are reshaping food marketing. The conversation highlighted the growing influence of recipe content on consumer habits, the importance of sustained brand collaborations and why human-led content can create stronger connections than conventional advertising.
Food brands must move beyond viral reels to build trust and long-term creator partnerships: Industry experts
