Friday brought Martin Soler on what OpenAI’s Signals data shows about who uses ChatGPT for information-seeking and what it means for ChatGPT ad placements, Muhammad Tanveer’s Revenue Provenance Ladder for testing whether hotel budgets are owned or merely agreed, and Merrick P. Dresnin’s HR playbo…Friday brought Martin Soler on what OpenAI’s Signals data shows about who uses ChatGPT for information-seeking and what it means for ChatGPT ad placements, Muhammad Tanveer’s Revenue Provenance Ladder for testing whether hotel budgets are owned or merely agreed, and Merrick P. Dresnin’s HR playbo…



