Hard Rock Hotels plans to develop of a new hotel at the historic Gibson guitar and mandolin manufacturing site at 225 Parsons St., in Kalamazoo Michigan which is the founding location of Gibson Mandolin-Guitar Mfg. Co. in 1917. Dora Hotel, and Plaza Corp Realty Advisors are partners in the development. REVERB by Hard Rock Kalamazoo will embody the brand’s modern, urban design package, featuring traveler-friendly integrated technology, smart rooms, shared spaces designed for collaboration. The company plans to offer programming highlighting local music, food and entertainment. The new build and conversion of the original Gibson manufacturing building, has an anticipated completion date of fall 2023 and will include a wide range of amenities for guests to enjoy including a Body Rock Fitness gym, bar, brewery/restaurant, banquet facility, intimate auditorium, museum and signing room where many historic artists signed contracts with Gibson. Andy Wenzel is Evexutive VP of PlazaCorp. Todd Hricko is VP of Hotel Development with Hard Rock Hotels. Tim Dora is President of Dora Hotel Company.
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