The hospitality industry has entered an AI-defined era faster than most anticipated. Discovery, distribution, guest behavior, and hotel operations are shifting at a pace that renders traditional strategies outdated before they reach full implementation. The gap between hotels that adapt and those that hesitate shows in performance metrics and, more visibly, in the guest journey itself.The hospitality industry has entered an AI-defined era faster than most anticipated. Discovery, distribution, guest behavior, and hotel operations are shifting at a pace that renders traditional strategies outdated before they reach full implementation. The gap between hotels that adapt and those that hesitate shows in performance metrics and, more visibly, in the guest journey itself.
AI in Hospitality: The 2025 Reality and the 2026 Horizon
