This elevation marks a decisive new direction for the company — one defined by a sharper integration of operations and brand strategy, ensuring that every drop produced reflects both commercial vision and craft excellence. It signals accelerated innovation across distillation and blending, strengthening Amrut’s authority in the art and science of whisky-making. At the same time, the company is set to reinforce the global positioning of Indian single malts, asserting leadership on the world stage, while maintaining an uncompromising focus on quality and premiumization as the cornerstone of its growth trajectory, said a release.This elevation marks a decisive new direction for the company — one defined by a sharper integration of operations and brand strategy, ensuring that every drop produced reflects both commercial vision and craft excellence. It signals accelerated innovation across distillation and blending, strengthening Amrut’s authority in the art and science of whisky-making. At the same time, the company is set to reinforce the global positioning of Indian single malts, asserting leadership on the world stage, while maintaining an uncompromising focus on quality and premiumization as the cornerstone of its growth trajectory, said a release.
Ashok Chokalingam appointed chief operating officer and master distiller of Amrut Distilleries
