We’ve heard this promise before. The Internet was supposed to decentralize travel. Then came social media, metasearch, and the so-called “sharing economy.” Each new wave arrived with the same story: this time, hotels will finally connect directly with their guests again.We’ve heard this promise before. The Internet was supposed to decentralize travel. Then came social media, metasearch, and the so-called “sharing economy.” Each new wave arrived with the same story: this time, hotels will finally connect directly with their guests again.
Decentralization Is a Myth — But We Can Still Take Back Control
