There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what kind of experience awaited you before you even set foot in the lobby. These brands were not just logos—they were a signal to travelers of a clear, dependable standard of hospitality.There was a time when booking on a hotel brand’s website truly meant something. It meant trust. It meant consistency. It meant a promise delivered. If you chose Hilton, you knew what Hilton stood for. If you picked Marriott, you knew exactly what kind of experience awaited you before you even set foot in the lobby. These brands were not just logos—they were a signal to travelers of a clear, dependable standard of hospitality.
From Hospitality to Monetization: The Identity Crisis of the Big Brands
