The era of scaling hospitality businesses simply by counting rooms is over, according to The Bench, organisers of Future Hospitality Summit, which says that the future of hospitality lies in creating integrated ecosystems, lifestyle platforms and purpose-driven destinations.The era of scaling hospitality businesses simply by counting rooms is over, according to The Bench, organisers of Future Hospitality Summit, which says that the future of hospitality lies in creating integrated ecosystems, lifestyle platforms and purpose-driven destinations.