Holiday shoppers are preparing to spend more this season, but there’s a catch. Accenture’s 19th Annual Holiday Shopping Survey reveals that much of this increased spending reflects higher prices, not higher confidence. The result is a stressed-out shopper base struggling to make every penny count while drowning in a sea of confusing offers and promotions. These consumer behaviors and the rise of AI-driven solutions offer important insights not just for retailers, but for travel and tourism professionals navigating similar challenges in their own industry.Holiday shoppers are preparing to spend more this season, but there’s a catch. Accenture’s 19th Annual Holiday Shopping Survey reveals that much of this increased spending reflects higher prices, not higher confidence. The result is a stressed-out shopper base struggling to make every penny count while drowning in a sea of confusing offers and promotions. These consumer behaviors and the rise of AI-driven solutions offer important insights not just for retailers, but for travel and tourism professionals navigating similar challenges in their own industry.
Holiday Shopping 2025: More Spending, More Stress, More AI
