The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026, that same concept is gaining momentum within marketing and communications. It’s especially true in this discipline where continuity, strategy, and agility are essential to maintaining brand strength and driving revenue.The hospitality industry has long relied on task force professionals to fill leadership gaps in operations, finance, and revenue management. As we approach 2026, that same concept is gaining momentum within marketing and communications. It’s especially true in this discipline where continuity, strategy, and agility are essential to maintaining brand strength and driving revenue.