Personalization has attracted a lot of hype in recent years. So much so that it has almost lost its meaning across most industries. For hotels specifically, as they tackle the day-to-day operational challenges, navigating through the complexities of catering to the individual needs of each guest may seem overwhelming, leaving many wondering where to begin.In this article, we put personalization into context for independent hotels and provide some practical first steps for independent hotels to implement personalization at scale for first-time shoppersPersonalization has attracted a lot of hype in recent years. So much so that it has almost lost its meaning across most industries. For hotels specifically, as they tackle the day-to-day operational challenges, navigating through the complexities of catering to the individual needs of each guest may seem overwhelming, leaving many wondering where to begin.In this article, we put personalization into context for independent hotels and provide some practical first steps for independent hotels to implement personalization at scale for first-time shoppers
How to Personalize the First-Time Guest Experience
