As Rajasthan faces an acute water crisis, major players in the beverage industry, including Diageo, Carlsberg, and Heineken, are responding to the urgent need for sustainable water practices. The challenges posed by the state’s dry conditions and aggressive groundwater use highlight the critical resource limitations.As Rajasthan faces an acute water crisis, major players in the beverage industry, including Diageo, Carlsberg, and Heineken, are responding to the urgent need for sustainable water practices. The challenges posed by the state’s dry conditions and aggressive groundwater use highlight the critical resource limitations.



