The Hilton 2026 Trends Report identifies a shift in family travel dynamics: 29% of global travelers are now engaging in “skip-generation” travel. Defined as grandparents traveling exclusively with their grandchildren, this segment presents a unique set of operational and marketing requirements for the hospitality sector.The Hilton 2026 Trends Report identifies a shift in family travel dynamics: 29% of global travelers are now engaging in “skip-generation” travel. Defined as grandparents traveling exclusively with their grandchildren, this segment presents a unique set of operational and marketing requirements for the hospitality sector.
Is your hotel ready for the “Skip-Gen” surge?
