Lemon Tree Hotels elevates Keys Select by Lemon TreeHotels Whitefield to Keys Prima property

The transition to the Keys Prima portfolio marks a calibrated move up the value chain, with enhanced design, more contemporary spaces, elevated service, and a stronger food & beverage and events proposition. The repositioning is aimed at capturing higher-yield business segments while strengthening the hotel’s appeal to premium corporate travellers and large-format MICE and social demand. Keys Prima by Lemon Tree Hotels represents the brand’s elevated midscale offering—bringing together contemporary design, enhanced service, and thoughtfully curated experiences for the modern traveller, said a release.The transition to the Keys Prima portfolio marks a calibrated move up the value chain, with enhanced design, more contemporary spaces, elevated service, and a stronger food & beverage and events proposition. The repositioning is aimed at capturing higher-yield business segments while strengthening the hotel’s appeal to premium corporate travellers and large-format MICE and social demand. Keys Prima by Lemon Tree Hotels represents the brand’s elevated midscale offering—bringing together contemporary design, enhanced service, and thoughtfully curated experiences for the modern traveller, said a release.