For most hoteliers, seasonality means fluctuating demand and shifting rates. For Arctic SnowHotel & Glass Igloos in Finnish Lapland, seasonality defines the business. The team rebuilds an entire hotel from snow and ice every winter, only for it to melt away again in spring.For most hoteliers, seasonality means fluctuating demand and shifting rates. For Arctic SnowHotel & Glass Igloos in Finnish Lapland, seasonality defines the business. The team rebuilds an entire hotel from snow and ice every winter, only for it to melt away again in spring.
Lessons in seasonality from a hotel made of ice
