MICE tourism, an acronym for Meetings, Incentives, Conferences, and Exhibitions, represents one of the most influential segments of global business travel. It brings together professionals, corporations, associations, and institutions for knowledge exchange, commercial collaboration, networking, and innovation. Beyond its economic contribution, MICE tourism increasingly shapes how destinations, hotels, and suppliers approach sustainability.MICE tourism, an acronym for Meetings, Incentives, Conferences, and Exhibitions, represents one of the most influential segments of global business travel. It brings together professionals, corporations, associations, and institutions for knowledge exchange, commercial collaboration, networking, and innovation. Beyond its economic contribution, MICE tourism increasingly shapes how destinations, hotels, and suppliers approach sustainability.
MICE Tourism and the Rising Importance of Sustainability
