The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury in March 2026. Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property will bring The Zetter’s distinctive, personal approach to hospitality to one of the capital’s most storied and cultured quarters.The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury in March 2026. Occupying six interconnecting Georgian townhouses near Russell Square, the new 68-bedroom property will bring The Zetter’s distinctive, personal approach to hospitality to one of the capital’s most storied and cultured quarters.
New Opening: The Zetter Bloomsbury to Open in Early 2026
