Sustainability is no longer a niche demand, it’s a decisive business advantage. According to Booking.com, 43% of travelers are willing to pay more for accommodations with sustainable certifications. Yet one of hospitality’s most common items, the plastic key card, remains a hidden environmental offender.Sustainability is no longer a niche demand, it’s a decisive business advantage. According to Booking.com, 43% of travelers are willing to pay more for accommodations with sustainable certifications. Yet one of hospitality’s most common items, the plastic key card, remains a hidden environmental offender.



