The hospitality industry has always been about one thing: making people feel welcome. But in 2026, “welcome” looks a little different than it did even five years ago. Today, it’s not just about offering a comfortable bed and a continental breakfast—it’s about creating experiences that are inclusive, personalized, and built for the modern traveler.The hospitality industry has always been about one thing: making people feel welcome. But in 2026, “welcome” looks a little different than it did even five years ago. Today, it’s not just about offering a comfortable bed and a continental breakfast—it’s about creating experiences that are inclusive, personalized, and built for the modern traveler.
Room for More: How Hospitality is Redefining What ‘Welcome’ Really Means
