The more profound impact may lie in the behavioural shifts it encourages — among producers forced to articulate identity, importers compelled to curate rather than merely supply, and consumers gradually exposed to a broader, more nuanced wine conversation.The more profound impact may lie in the behavioural shifts it encourages — among producers forced to articulate identity, importers compelled to curate rather than merely supply, and consumers gradually exposed to a broader, more nuanced wine conversation.



