Every year, I do the same slightly obsessive exercise: I take the most viewed headlines, strip them of opinion, and look at them as data. This year’s dataset was broader than usual, over 150 of the most-read headlines from 10 Minutes Hotel News, Hospitality Today, and HospitalityNet, (sign up to their newsletters) and the patterns were similar to what we’ve seen before – but different enough.Every year, I do the same slightly obsessive exercise: I take the most viewed headlines, strip them of opinion, and look at them as data. This year’s dataset was broader than usual, over 150 of the most-read headlines from 10 Minutes Hotel News, Hospitality Today, and HospitalityNet, (sign up to their newsletters) and the patterns were similar to what we’ve seen before – but different enough.
The 2025 Zeitgeist of the Hotel Industry
