The pace of innovation at online travel agencies (OTAs) continues to accelerate, transforming how travelers discover, plan and book their stays. For independent hotels and B&Bs, these changes can bring both opportunity and pressure.The pace of innovation at online travel agencies (OTAs) continues to accelerate, transforming how travelers discover, plan and book their stays. For independent hotels and B&Bs, these changes can bring both opportunity and pressure.
The top 3 OTA trends of 2025 and how hoteliers should adapt
