In early 2026, The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury — a 68-bedroom townhouse hotel set across six interconnecting Georgian buildings on Montague Street, directly opposite the British Museum. The new property will bring The Zetter’s distinctive, personal approach to hospitality to one of London’s most storied and cultured neighbourhoods.In early 2026, The Zetter Group will expand its celebrated London portfolio with the opening of The Zetter Bloomsbury — a 68-bedroom townhouse hotel set across six interconnecting Georgian buildings on Montague Street, directly opposite the British Museum. The new property will bring The Zetter’s distinctive, personal approach to hospitality to one of London’s most storied and cultured neighbourhoods.
The Zetter Group Expands with The Zetter Bloomsbury Townhouse Hotel
