EHL research using 20,000+ auction transactions shows baijiu returned ~6% annually from 2010-2023, with near-zero correlation to traditional assets, signaling growing potential as a collectable luxury spirit.EHL research using 20,000+ auction transactions shows baijiu returned ~6% annually from 2010-2023, with near-zero correlation to traditional assets, signaling growing potential as a collectable luxury spirit.
Investing in Liquor: Baijiu’s Luxury Asset Moment
