The Spa Revenue Trap: Why Luxury Hotels Need to Rethink Wellness Profitability

The article argues luxury hotels over-rely on revenue as a spa performance metric, urging operators to adopt contribution margins, capacity utilisation and payroll efficiency as measures of true wellness profitability.The article argues luxury hotels over-rely on revenue as a spa performance metric, urging operators to adopt contribution margins, capacity utilisation and payroll efficiency as measures of true wellness profitability.