The early months of 2026 witnessed a significant 10 percent increase in India’s alcohol consumption volumes. Among various categories, full-strength beer saw a notable rise of 16 percent, marking a striking divergence from the downturns faced by markets like the US and China. Furthermore, the consumption of no-alcohol beer soared by 25 percent, signaling a shift in consumer habits.The early months of 2026 witnessed a significant 10 percent increase in India’s alcohol consumption volumes. Among various categories, full-strength beer saw a notable rise of 16 percent, marking a striking divergence from the downturns faced by markets like the US and China. Furthermore, the consumption of no-alcohol beer soared by 25 percent, signaling a shift in consumer habits.
US, China drink less, India begins pouring more
