Tuesday brought the sharpest formulation yet of the agentic booking question: when an AI agent completes a reservation, who actually controls where it goes? U.S. hotel forecasts were upgraded for the second time in a week. And Booking.com’s European Accommodation Barometer revealed a growing gap…Tuesday brought the sharpest formulation yet of the agentic booking question: when an AI agent completes a reservation, who actually controls where it goes? U.S. hotel forecasts were upgraded for the second time in a week. And Booking.com’s European Accommodation Barometer revealed a growing gap…
Agents Will Decide Where Bookings Land, U.S. Forecast Raised Again, Europe’s Small Hotels Are Falling Behind
