Hard Rock International is planning a $70 million hotel investment at its Downtown Cincinnati Ohio property, as part of its strategy to transform the 9-year-old casino into more of a regional destination. Hard Rock International operates 13 casinos, 34 hotels and 238 Cafes and Rock Shops. Up to 300 rooms are planned for the project, with a spa, fitness center and luxury suites for high rollers. The hotel will be built either on the casino’s front lawn along Eggleston Avenue or north of the casino’s parking garage in what’s now a surface lot. In addition to the hotel, Hard Rock has already invested $40 million to upgrade its dining options and concert facilities. It also built a sports book so the casino is equipped if and when Ohio lawmakers legalize such wagers. Jon Lucas is COO of Hard Rock International. The project will begin construction early on 2022.