Hotels risk being overlooked as AI tools increasingly shape traveler decisions before they visit a website, with only 14% of marketers currently tracking AI visibility.Hotels risk being overlooked as AI tools increasingly shape traveler decisions before they visit a website, with only 14% of marketers currently tracking AI visibility.
Using Historic Hotel Bethlehem’s “REAL People Promise” as a case study, the author argues that AI should complement, not replace, human service, with live staff always remaining easy to reach.Using Historic Hotel Bethlehem’s “REAL People Promise” as a case study, the author argues that AI should complement, not replace, human service, with live staff always remaining easy to reach.
HFTP named 25 hospitality technology leaders to its HITEC 2027 North America Advisory Council, which will shape education and programming for the Orlando event in June-July 2027.HFTP named 25 hospitality technology leaders to its HITEC 2027 North America Advisory Council, which will shape education and programming for the Orlando event in June-July 2027.
Qatar Tourism joins PATA as a destination member, formalised at WTM London 2024, to deepen ties with Asia Pacific markets as Doha holds the 2026 GCC Tourism Capital title.Qatar Tourism joins PATA as a destination member, formalised at WTM London 2024, to deepen ties with Asia Pacific markets as Doha holds the 2026 GCC Tourism Capital title.
AI tools in kitchen and F&B operations depend entirely on the quality and completeness of documented processes and data.AI tools in kitchen and F&B operations depend entirely on the quality and completeness of documented processes and data.
SiteMinder’s 2026 Partner Awards, held in London, recognised 12 companies turning AI into measurable hotel results, with GuestCentric’s Melissa AI lifting direct booking value by 38% across 300+ properties.SiteMinder’s 2026 Partner Awards, held in London, recognised 12 companies turning AI into measurable hotel results, with GuestCentric’s Melissa AI lifting direct booking value by 38% across 300+ properties.
Hilton’s Global and UK Foundations have granted nearly £900,000 to 12 UK charities focused on helping young people gain skills and routes into hospitality and beyond.Hilton’s Global and UK Foundations have granted nearly £900,000 to 12 UK charities focused on helping young people gain skills and routes into hospitality and beyond.
Al Areen Development has signed an MOU with Ennismore to relaunch its Bahrain hotel under the Rixos brand, integrated with Janat Dilmun Water Park as a family leisure destination.Al Areen Development has signed an MOU with Ennismore to relaunch its Bahrain hotel under the Rixos brand, integrated with Janat Dilmun Water Park as a family leisure destination.
New Coast Hotel Manila adopted Shiji’s Daylight PMS to complement its existing Infrasys POS, creating a unified single-vendor technology platform across all resort operations in the Philippines.New Coast Hotel Manila adopted Shiji’s Daylight PMS to complement its existing Infrasys POS, creating a unified single-vendor technology platform across all resort operations in the Philippines.
A PMS consultant outlines the key risks during migration execution, covering data mapping, hotel-side ownership, and vendor readiness, with a practical pre-migration checklist.A PMS consultant outlines the key risks during migration execution, covering data mapping, hotel-side ownership, and vendor readiness, with a practical pre-migration checklist.