OTA share of hotel bookings held flat in 2025 at ~30%, but Booking Holdings now collects guest payment on 73% of its sales, up from 25% in 2019, giving it growing control over room pricing.OTA share of hotel bookings held flat in 2025 at ~30%, but Booking Holdings now collects guest payment on 73% of its sales, up from 25% in 2019, giving it growing control over room pricing.
Hotel distribution in 2026: The OTAs still sell your rooms
